The timeless and beloved MINI has been reborn and is coming to the Shibuya Sakura Stage...!!!

The MINI Cooper, the symbol of MINI, the MINI Countryman, the largest SUV in MINI's history, and a new member of the family will be added.

With the new power of electricity, MINI is now entering a new era.
Yes, just like when MINI was born, we want to create a new common sense and excite everyone. Let's all go out and drive into a world that no one has seen before!

"MEET NEW EMOTIONS", an experiential event where you can experience the new generation of the MINI family, will be held for two days on June 8th (Sat) and 9th (Sun)!

In the event space on the third floor, "BLOOM GATE," visitors can enjoy the exhibition area using content such as an AR stamp rally in an immersive space where digital expression, one of the characteristics of the new generation model, allows visitors to experience MINI's DNA under the event title "MEET NEW EMOTIONS."

Another distinctive feature of the store is the interior design, which will feature a collaborative exhibition focusing on bonsai trees, which add a touch of class to the space. Bonsai trees are an art form that combines Japanese technology, tradition and innovation, and have recently been attracting attention in the fashion and culture of young people. This time, the store will collaborate with an artist who produces RE BONSAI™, and will exhibit works inspired by the new MINI COOPER. There will also be a workshop where you can make your own bonsai tree.

In addition, they collaborated with New Make, a fashion community that aims to realize circular fashion, and held a workshop where participants printed the event title on tote bags that were scheduled to be discarded using leftover ink.

In addition, a cafe service will be held in collaboration with CIRTY, an organization that promotes circular economy activities. Those who make a reservation in advance for the event will receive an original coffee as a gift.

The new MINI Countryman will be on display at the "HAGUKUMI STAGE" inside the facility, allowing visitors to enjoy an outdoor atmosphere, while the third floor event space "BLOOM GATE" will display the latest models, the new MINI Cooper and Classic Mini, as well as models being shown in Japan for the first time. Visitors will also be able to experience test drives of the latest model, the new MINI Countryman.

<Event Overview>

Date: Saturday, June 8th to Sunday, June 9th, 2024

June 8th (Sat) 11:00-21:00 (last entrance 20:00)

June 9th (Sun) 11:00-20:00 (last entrance 19:00)

Admission is free. *Pre-book your visit and receive special benefits!

Event special page: For more information, click here

[Organizer] BMW Corporation

[Supported by] Shibuya Sakura Stage

<Contact for inquiries regarding this matter>

MINI Customer Interaction Center
Toll free number: 0120-3298-14
Reception hours: Weekdays 9:00-19:00, Saturdays, Sundays and holidays 9:00-18:00