Creator booths and talk sessions embodying various cultures

Special food menus are also available for restaurants that are difficult to reserve at.
Download the MABLs app and get a free drink!

Shibuya Sakura Stage is a next-generation landmark built in Shibuya with a variety of facilities rooted in people's lives, learning, and play, based on the concept of a walkable and fun town. Just one month before full operation begins, on June 29th, an event themed on human connections has been scheduled.

This event is held with the hope that people who visit the place for various purposes will connect with each other and become a creative base where new relationships and ideas will be born. It is planned and run by 404 Not Found, a creator support facility on the 4th floor of Shibuya Sakura Stage. Creators, artists, companies and organizations will set up booths to sell their own works, food, products and more, and will promote interaction between visitors through talk sessions and networking events.

Participating this time are friends who will be creating "fun" together after 404 Not Found opens in July. At this event, we will be giving a sneak peek at the various projects currently being planned for the opening, and you will be able to experience the fun of 404 Not Found.

In addition, the social media app "MABLs" developed by Tokyu Real Estate has also been confirmed to participate in this event.
Utilizing "MABLs," we will create events that connect creators and visitors and generate new value through these encounters.

Come to Shibuya Sakura Stage to feel the early summer coming and meet new friends.

[Event Summary]
Event name: MABLs Presents 404 Sakura Connect Fes
Organizer: 404 Not Found
Co-organized by MABLs
Cooperation: TOKYU LAND CORPORATION
Date and time: Saturday, June 29, 2024 11:00-21:00
Participation: Free (item sales are charged) / Free entry and exit
Venue: Shibuya Sakura Stage 3F BLOOM GATE 1-1 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031

[MABLs Presents Connecting Talk Sessions Lineup]
① 12:00-12:45
A future where music, anime, and games cross borders
ABC Animation x 404 Not Found

Both companies are active in the animation industry and have begun to branch out into games, and are currently working together to collaborate with 404 Not Found. We will talk with the board members about the possibilities of IP x games and discuss expanding the future possibilities for creators.

<Speakers>
ABC Animation (Animation content business company)
Masahiko Murakami, Hayase Matsukura, Akihiro Shoji (Directors of the Shibuya Play Area Production Committee)

②13:00-13:45
People we want to connect with: FOOD creators

Shibuya Sakura Stage is home to FOOD MET and Shibuya Beer Brewery on the 4th floor, making it a place where you can enjoy food. 404 NotFound also has 404 Kitchen, a space where anyone can try new food challenges. This time, we will be discussing what kind of future food we can envision with the food creators involved.

<Speakers>
FOOD Creator
Hakusan Kou (Aged Sushi Man)
Rie Narusawa ("Meshikue LV34" owner, food producer)
Yoshiki Yukimachi (Takeno Sake Brewery)
Kentaro Nakajima (Countryside Living)
other
Hirozumi Ogawa, Masahiko Murakami (Directors of Shibuya Play Area Production Committee)

③ 15:00-15:45
The Future of Games and Art
artbit×UAN×404 Not Found

Hotel Anteroom Kyoto will be hosting the Games x Art event "artbit," and Universal Ad Network (UAN), which hosts international art fairs and exhibitions nationwide and operates the contemporary art IP management service "FAT Collection." As society changes and new technologies and mediums emerge, we will invite players who work across fields to talk about the potential and significance of this new genre of games x art and the future of the genre.

<Speakers>
Takashi Kawakami (CEO, Universal Ad Network)
Daichi Nakagawa (artbit, critic/editor. Deputy editor of the critical magazine "PLANETS")
Yasuyuki Toyokawa (artbit, Hotel Anteroom Kyoto)
Takeshi Ishikawa, Eri Oda (Director and Auditor, Shibuya Play Area Production Committee)

④ 16:00-16:45
People we want to connect with: Artists

There are creators who express their ideas in various ways other than art, games, food, and music. In this meeting, we will invite two people: a performer who pursues a unique performance using a horizontal bar, and a fashion designer who goes beyond the realm of apparel and explores the possibilities of clothes and products that coexist with nature. They will talk about their efforts, why they arrived at their current expressions, and what kind of mindset can be shared across genres.

<Speakers>
Takashi Jonishi (AIRFOOTWORKS performer)
Tyler (Fashion Designer)
Hirozumi Ogawa, Hayase Matsukura, Emiri Oda (Director and Auditor, Shibuya Play Area Production Committee)

⑤ 17:00-18:00
The day smartphones disappear
The future of XR and movies
Shinichiro Ueda × STYLY

Globally leading companies such as Apple, Meta, and Google are investing large amounts of money in developing next-generation devices. Among them, Apple Vision Pro has more concretely demonstrated to the world that the space in front of us will become a place for information dissemination and expression, not just in a smartphone that fits in the palm of your hand. As the evolution of technology and devices significantly updates people's conventional wisdom, how will the nature of entertainment change? Shinichiro Ueda, a film director who has produced many unique video works full of ideas that stir the emotions of viewers, and Nobuhiko Watanabe, CEO of STYLY, the company that develops the spatial layer platform "STYLY", will delve into the future of entertainment from their respective perspectives.

<Speakers>
Shinichiro Ueda (Film Director)
Nobuhiko Watanabe (COO of STYLY Inc.)
Takeshi Ishikawa, Masahiko Murakami, Eri Oda (Director and Auditor, Shibuya Play Area Production Committee)

[MABLs presents Super Networking Event]
18:15～21:00

While enjoying light snacks and drinks, we will be interacting with visitors and exhibitors through relay interviews.
Participation in the networking event is free, but you will need to download the MABLs app.
Please download it before or after your visit and participate.

[Booth Exhibitor]

MABLs
There will be a booth to introduce the appeal and great deals of the Shibuya-ku-exclusive SNS application "MABLs"! If you visit the booth and download the app, you will receive a drink ticket that can be used on the spot!

Harvest Valley LLC (analog game)
Kariya-san has been involved in the analog game industry for many years and has been making it a success. He has finally decided to go independent and start his own company! This time, you can experience the new game "Divey!". Maybe you can even try out the new game "Space Investors"? We look forward to seeing you at our booth!

Indie Freaks (Game Streaming Team)
This is an indie game group established to provide more people with the opportunity to enjoy indie games. At this event, they plan to sell some of the indie game goods they have created during their activities, and exhibit the games they are supporting.

Tyler (Fashion Designer)
Tyler is a fashion designer who goes beyond the realm of apparel to explore the possibilities of clothes and products that coexist with nature. He will open a one-day remake shop using only one sewing machine and materials such as unwanted old clothes.

Bring in the item you want to remake → consult with Tyler → have him remake it right there and then! Breathe new life into your old clothes and accessories.

STYLY (Real Metaverse Platform)
Finally available in Japan! Come experience Apple's first spatial computer, "Apple Vision Pro," at the STYLY booth. On the "day when smartphones disappear," experience the sensation of the space that unfolds before your eyes becoming a place of expression.

Kibidango x GOROman
Gadget experience corner + real crowdfunding booth
Kibidango always launches fascinating gadgets through crowdfunding.
And when it comes to Japanese gadget influencers, there's this guy, Goroman.
This time, we will be waiting for you at the experience booth where we will be introducing gadgets, mainly the music gadget "Comple."

FAT Collection (Contemporary art NFT platform)
The FAT Collection is an NFT platform that digitizes physical contemporary art works and connects them to the world of WEB3. Don't miss this great opportunity to learn about contemporary art that you don't usually have access to through this hybrid exhibition of physical and digital works.

art bit (Game x Art Exhibition Project)
Universal Ad Network is the organizer and operator of various art events and projects, including "art bit," the games and art exhibition held at Hotel Anteroom Kyoto, "Art Stage Osaka," "Art Kyoto," "Curated Art Fair," and "FAT-Collection." As games are being discovered as a new art medium with the changing times, we will invite players who work across disciplines to talk about the possibilities and significance of creating a new genre through games and art, as well as the future.

Tokyo Masala Club (Project to Create India in Japan)
There will be a trial of Indopan's speed type analog game "ATSU ATSU !! Parotta", craft milk chai from the "Indian Dairy Industry" brand inspired by Indian milk products, and Indian miscellaneous goods and spices for sale. Please come and visit India in Japan.

[FOOD]
Limited edition bento box sales
Todaka Dining
"Brown bento lunches are delicious."
Limited to 40 meals, 3,500 yen

Reservations are fully booked for the rest of the year. The extremely difficult-to-book restaurant "Shokudo Todaka," beloved by regular customers and featuring gourmet food from all over Japan, will be offering a bento box that will grab the stomachs of food lovers for this day, called "Brown Bento Boxes are Delicious."

Aged Sushi Yorozu
<Flyer for the annex>
Limited to 20 meals, 3,300 yen

Yorozu is a famous sushi restaurant that has been awarded one star in the Michelin Guide for five consecutive years. To commemorate their opening at FOOD MET on the 4th floor of Sakura Stage, they will be selling a "Yorozu Rose Flyer" for this day!

<Sales methods at the above two stores>
Both stores will begin accepting payments from 11:00 and will distribute exchange tickets (first come, first served).
※Cash only
*Limit of one item per person at each store
Please note that product pickup times vary by store.

・Yorozu Aged Sushi: Numbered tickets will be exchanged from 11:30
・Todaka Shokudo: Numbered tickets will be exchanged from 12:45

*There will be separate lines for the two stores, so you cannot wait in both lines at the same time.

[FOOD Booth Exhibitor]
Country Living Nakajima Kentaro: Gibier products (roasted venison, smoked venison)
Takeno Sake Brewery (Japanese sake): Sake tasting
Tamanohikari (Japanese sake): Tamanohikari Sparkling Clear
*Sparkling sake to be released in the future (approx. 100ml/500 yen (tax included)
Chai brand "Indian Dairy": Iced Chai (Curry Philosophy)
THANKs BREAD and COFFEE: Coffee, small breads, sweets, etc.
*The program, booths, and other exhibit content may be subject to change without notice.