Bread lovers will be drooling! The ultimate bakery opens

Continuing from last year, he will be presiding over the bread research institute "Pan Lab" and thinking about the future of wheat.

The selection was made by Hiroaki Ikeda, who also serves as chairman of the NPO Shinmugi Collection.

With the approval of bread geek Ikeda, who eats bread all over Japan and writes about it,

You'll definitely want to shop at all the tents.

▶Click here for a list of participating stores 

▶The secret to delicious bread is here

4/6 (Sun) SHIBUYA SOURDOUGH TOWN

"Sourdough," which is currently attracting attention, is a type of bread made by hand from a leavened starter.

Shibuya is a city that suits sourdough.

It is home to Japan's first sourdough specialty store, as well as a variety of other unique sourdough shops.

I want to promote Shibuya as a sourdough town, and I want to spread the word about sourdough from Shibuya.

A large group of bakers came together who shared this sentiment.

This is a sourdough support bread event like no other.

*At this event, sourdough will be considered as long as it contains even a small amount of leavening cultured in-house.

You can get gift certificates by visiting various bakeries! You can also try out mini-games to win prizes!
At each store participating in the Sakura Bread Festival 2025, customers who spend 500 yen or more per transaction will receive one discount coupon.

If you collect 5 pieces and bring them to the Sakura Bread Festival Information Center,

Everyone will receive a gift certificate to use on the 4th floor of "Shibuya Sakura Stage"!

In addition, if you have five supplementary tickets, you can try your hand at a mini-game to win prizes.
*Available while supplies last.

Event Outline
[Organizer] Shibuya Sakura Festival Executive Committee
[Sponsors] Pernod Ricard Japan Co., Ltd. / SoftBank Sangenjaya,

SoftBank Sangenjaya Chazawa Street / Kinko's Shibuya Sakura Stage Store
[Planning] Saikoro Shokudo Co., Ltd., Shibuya Asobiba Production Committee
[Cooperation] Pan Lab Hiroaki Ikeda
[Partner] CATARATAS BOTTLE SHOP

*Payment methods vary by store. Some stores only accept cash payments.
*The number of items sold may be limited depending on the situation.
*The sale will end once all stores are sold out.